Terms & Conditions

1. Definitions & Interpretation

1.1 Definitions

For the purposes of these Terms & Conditions, the following definitions apply:

• "Prime Gold" / "Company" means the legally incorporated entity operating the Prime Gold platform, including all subsidiaries, branches, and affiliated entities authorized to conduct precious-metal trading activities.
• "Platform" means the Prime Gold website, mobile application, digital systems, APIs, and any associated interfaces.
• "Customer" / "User" means any natural or legal person who accesses, uses, creates an account on, or completes a transaction through the Platform.
• "Bullion" means gold bars, coins, nuggets, granules, investment-grade gold, and any gold product sold by Prime Gold.
• "Order" means any request by a Customer to purchase, sell, store, or transfer gold through the Platform.
• "Business Day" means any day on which commercial banks operate in the UAE.
• "AML/CFT Laws" refers to UAE Federal Decree-Law No. 20 of 2018, Cabinet Decision No. 10 of 2019, and relevant guidance from the UAE FIU, and international FATF standards.
• "Sanctions Regimes" means sanctions issued by the UN Security Council, OFAC (U.S.), HM Treasury (UK), EU, and UAE authorities.

1.2 Interpretation

• Headings are for convenience only and do not affect interpretation.
• Singular includes plural and vice versa.
• References to laws include amendments and implementing regulations.
• Prime Gold acts as a commercial seller and is not a financial advisor, investment manager, or fiduciary unless stated otherwise.

2. Legal Basis Governing These Terms

UAE Civil Transactions Law

These Terms define the contractual relationship between Prime Gold and the Customer in line with the Civil Transactions Law provisions on contractual formation, consent, good faith, and liability. In practice, this means:

• The parties, their obligations, and the nature of the Transaction are clearly defined.
• Key clauses (price, delivery, risk, ownership, liability) are drafted to be enforceable under UAE civil law.
• The principle of good faith governs performance and interpretation of these Terms, including dispute resolution.

UAE Commercial Transactions Law

Because Prime Gold operates a commercial activity involving the trade of precious metals, these Terms are structured as commercial terms under the UAE Commercial Transactions Law. This affects:

• How recurring or large-value trades are treated as commercial transactions.
• How default, delay, and commercial interest can be addressed.
• How evidentiary rules (invoices, records, electronic confirmations) may be used in any dispute between Prime Gold and a Customer acting in the course of business.

UAE Federal Decree-Law No. 20 of 2018 on AML/CFT

All AML/KYC provisions in these Terms are designed to comply with UAE anti-money-laundering and counter-terrorist-financing rules. This includes:

• Customer identification and verification before onboarding or processing Transactions.
• The right to request additional documents or information where risk is elevated.
• The right to suspend, delay, or refuse Transactions where there is suspicion of money laundering or sanctions risk.
• Record-keeping of Transactions for the periods required by law.
• Reporting suspicious activity to the competent authorities when legally required.

UAE Cabinet Decision No. 10 of 2019 (AML Executive Regulations)

Procedures referenced in these Terms (risk-based due diligence, enhanced due diligence for high-risk Customers, transaction monitoring, and reporting) are anchored in the implementing regulations issued under Decree-Law No. 20 of 2018. In practical terms, this means:

• Prime Gold may classify Customers and Transactions by risk category.
• Enhanced checks may be applied to large, complex, or unusual Transactions.
• Prime Gold may, where required, delay or refuse execution until regulatory requirements are satisfied.

UAE Federal Decree-Law No. 45 of 2021 on Personal Data Protection (PDPL)

All references to personal information, account details, and document collection in these Terms are drafted to comply with PDPL requirements. This includes:

• Collecting only the data necessary to perform the Transaction and fulfill legal obligations.
• Informing Customers of the purposes of data processing and their basic rights.
• Storing data securely and limiting access to those who need it for operational or compliance reasons.
• Not sharing data with third parties except (i) where required by law or regulators, or (ii) with service providers under appropriate confidentiality and data-protection safeguards.

UAE Consumer Protection Law No. 15 of 2020

Consumer-facing provisions—such as pricing transparency, cancellation rules, product description, quality of goods, and complaint handling—are framed with the Consumer Protection Law in mind. The Terms are written to:

• Provide clear, non-misleading information about products, prices, fees, and risks.
• Avoid hidden or abusive clauses, especially in time limits, cancellation rights, and liability.
• Ensure that any limitation of rights is reasonable and clearly disclosed to the Customer before contracting.

UAE E-Commerce & Electronic Transactions Laws

Because Prime Gold operates through an online platform, these Terms also function as an electronic contract under UAE e-commerce and electronic transactions regulations. In practice, this means:

• Customer consent is captured electronically in a manner that can be evidenced (e.g. checkbox acceptance, order confirmation).
• Electronic records, logs, and confirmations may be used as proof of the Transaction.
• Security measures (encryption, secure payment channels) are treated as part of Prime Gold's obligation to protect electronic Transactions.

Applicable Free-Zone Regulations (Where Relevant)

Where Prime Gold operates through, or deals via, a free-zone entity (such as DMCC or other financial/non-financial free zones), these Terms are structured to remain compatible with the relevant free-zone rules on licensing, compliance, and dispute resolution. In practical terms:

• The contracting entity is clearly identified with its free-zone registration.
• The Terms do not contradict mandatory free-zone regulations on AML, record-keeping, and inspections.
• Any free-zone specific requirements (such as reporting or audits) can be implemented without conflicting with Customer rights under these Terms.

2.2 International Standards

FATF 40 Recommendations on AML/CFT

Prime Gold's AML/KYC clauses are designed to mirror the core FATF principles, as reflected in UAE law. This includes:

• Customer Due Diligence (CDD): Verifying identity, collecting identification documents, and understanding the nature of the business relationship before executing Transactions.
• Ongoing Monitoring: Monitoring Transactions for unusual patterns or suspicious activity, especially where values are high or structures are complex.
• Enhanced Due Diligence (EDD): Applying stricter checks for politically exposed persons (PEPs), high-risk jurisdictions, and large or unusual Transactions.
• Sanctions & PEP Screening: Screening Customers against sanctions lists and internal watchlists prior to onboarding or executing Transactions.
• Suspicious Transaction Reporting: Reserving the right to report Transactions to competent authorities where required by law, without prior notice to the Customer.

OECD Due Diligence Guidance for Responsible Supply Chains of Minerals

Where Prime Gold procures gold or other precious metals, internal procedures are designed to reflect the OECD guidance. This translates in practice to:

• Supply Chain Verification: Requesting and maintaining documentation from suppliers on the origin of the gold and the legitimacy of extraction/production.
• Conflict-Risk Assessment: Avoiding sourcing from conflict-affected or high-risk areas, and applying enhanced checks where risk indicators are present.
• Supplier Declarations: Requiring suppliers and refiners to confirm adherence to responsible sourcing standards and applicable environmental, social, and governance requirements.
• Ongoing Review: Periodically reassessing suppliers and taking corrective measures (including termination of relationships) where non-compliance is identified.

LBMA Good Delivery Rules

Prime Gold aims to source products that comply with the London Bullion Market Association's Good Delivery Rules for quality and integrity. In operational terms, this includes:

• Accredited Refiners: Prioritizing gold bars and products refined by LBMA-accredited refiners or equivalent reputable entities.
• Purity and Weight Standards: Ensuring that bars and bullion conform to internationally recognized standards for purity, weight, and marking so that Customers receive investment-grade metal.
• Chain of Custody: Maintaining traceability of products from supplier to Customer through invoices, certificates, and internal records, supporting authenticity and auditability.

UN / OFAC / EU / UK / UAE Sanctions Regimes

Prime Gold integrates sanctions compliance into its onboarding and transaction flows to reduce exposure to global sanctions risk. This includes:

• Sanctions Screening: Screening Customers, beneficial owners, and, where applicable, counterparties against UN, OFAC (US), EU, UK, and UAE sanctions lists before establishing a relationship and on an ongoing basis.
• Restricted Countries and Persons: Refusing or terminating Transactions where a Customer, beneficial owner, or Transaction is linked to a sanctioned person, entity, or jurisdiction.
• Blocking / Freezing Procedures: Reserving the right to freeze or withhold execution of a Transaction where required by sanctions laws or competent authorities.
• Record-Keeping: Maintaining records of screening, decisions taken, and any reports made to regulators in connection with sanctions compliance.

U.S. Federal Compliance (FinCEN, BSA, USA PATRIOT Act, FTC Regulations)

Although Prime Gold is not a U.S.-registered entity, these Terms incorporate principles derived from major U.S. federal financial and commercial frameworks, as they influence global best practices in AML/CFT, e-commerce conduct, consumer protection, and cross-border risk assessment.

FinCEN & Bank Secrecy Act (BSA)

• Risk-Based Monitoring: Transactions are monitored based on risk category, value, complexity, and jurisdiction.
• Suspicious Activity Screening: The Terms reserve the right to suspend or decline Transactions where facts align with FinCEN-recognized suspicious indicators.
• Recordkeeping & Documentation: Prime Gold maintains internal records of identification documents, payment details, and Transaction histories in a manner consistent with BSA principles.
• Cross-Border Risk Controls: Transactions routed through international financial channels are assessed using red-flag criteria derived from FinCEN advisories.

USA PATRIOT Act – Enhanced Due Diligence

• Customer Identification Programs (CIP): Verification of identity and address prior to onboarding or processing any Transaction.
• Enhanced Due Diligence (EDD): Higher scrutiny for PEPs, Customers linked to high-risk jurisdictions, international payments above certain thresholds, and businesses with opaque ownership structures.
• Source of Funds & Transaction Purpose: The Terms allow Prime Gold to request additional documentation and refuse Transactions where the source of funds is unclear.
• Right to Delay or Refuse Execution: Where risk cannot be mitigated, Prime Gold may suspend the Transaction until sufficient clarity is obtained.

U.S. FTC – Fair E-Commerce & Consumer Transparency

• Clear and Accurate Descriptions: All product specifications, pricing structures, fees, and delivery methods must be communicated without misrepresentation.
• Non-Deceptive Contractual Clauses: The Terms avoid hidden obligations or misleading rights.
• Transparent Refund & Cancellation Rules: Provisions governing refunds, buyback, returns, and cancellations are explained in clear, direct language.
• Disclosure of Material Information: Any information likely to affect a Customer's purchasing decision is fully disclosed.

U.S. Sanctions Architecture (OFAC)

• Customer & Beneficial Owner Screening: Screening occurs against U.S. sanctions lists in addition to UN, EU, UK, and UAE lists.
• Prohibition on Sanctioned Jurisdictions: Transactions linked to sanctioned countries, persons, or entities may be automatically declined.
• Freezing / Blocking of Assets: Prime Gold may freeze or halt Transactions consistent with international sanctions expectations.
• Ongoing Monitoring: Customer profiles are periodically reviewed to detect newly emerging sanctions restrictions.

3. Contractual Relationship

3.1 Legal Capacity

By using the Platform, the Customer confirms they:

• Possess full legal capacity to enter into binding contracts.
• Are not acting on behalf of a sanctioned person/entity.
• Are not barred under UAE law or any international sanctions regime.

3.2 Binding Agreement

These Terms constitute a legally binding contract from the moment the Customer:

• Creates an account.
• Places an Order.
• Or interacts with the Platform in any manner suggesting acceptance.

4. Account Creation, Verification & KYC

4.1 Mandatory Verification

Before accessing any trading or purchase features, Customers must complete:

• Identity verification (passport, Emirates ID, driver's license).
• Proof of address.
• Selfie verification.
• Source-of-funds inquiry (where applicable).

4.2 Enhanced Due Diligence (EDD)

Prime Gold reserves the right to request additional information if:

• The Customer is a Politically Exposed Person (PEP).
• The Customer resides in a high-risk jurisdiction per FATF.
• Transactions exceed internal risk thresholds.
• Suspicious indicators are present.

4.3 Refusal of Service

Prime Gold may refuse registration or suspend an account at any time if required by:

• UAE AML/CFT Law.
• International sanctions.
• Internal risk assessment.
• Suspicious behavior indicators.

5. Product Information & Pricing

All prices displayed on the Website are derived from real-time market conditions and incorporate the internationally recognized valuation components used in the precious-metals industry. Each published price reflects the following elements:

Live International Spot Price

The core value of each gold product is based on the prevailing spot price quoted on global bullion markets. This price is:

• Derived from international commodities exchanges.
• Updated continuously throughout market-trading hours.
• Influenced by global economic conditions, interest rates, currency strength, and geopolitical events.

Prime Gold integrates live feeds from reputable market data providers to ensure that displayed prices are aligned with the most current international pricing benchmarks.

Market Premiums

In physical gold trading, the final sale price is not the spot price alone. A product-specific premium is added to reflect:

• Refinery and mint production standards.
• International brand reputation (e.g., Valcambi, PAMP, SAM, etc.).
• Product type (bars, coins, wafers).
• Market demand and liquidity.
• Global supply fluctuations.

Refining, Minting, Logistics & Insurance Costs

Physical bullion requires multiple processes before reaching the Customer. Pricing reflects the underlying operational costs associated with:

• Refining raw gold to investment-grade purity.
• Manufacturing the bars and coins.
• Product certification and serialization.
• Packaging and sealed authentication materials.
• Insured transport from refinery to vault and from vault to the Customer.
• Secure storage and handling by accredited logistics partners.

Applicable Foreign Exchange (FX) Rates

Since global gold trading is denominated predominantly in USD, FX rates directly affect final pricing for Customers paying in AED or other currencies. Accordingly:

• Prices automatically adjust based on the live AED/USD exchange rate.
• FX movements between order placement and payment may affect final settlement amounts if payment is delayed.
• The Website's pricing engine reflects updated FX rates to avoid discrepancies between displayed prices and actual payable amounts.

5.2 No Price Guarantees

The price of gold and other precious metals is highly volatile and can change several times per minute in response to international market conditions. For this reason, Prime Gold cannot guarantee or reserve any displayed price prior to formal order acceptance.

• Continuous Market Fluctuation: Displayed prices may change at any moment. Price differences may occur between viewing a product and initiating checkout.
• Price Lock Upon Official Order Confirmation: A price becomes binding only when Prime Gold's system generates an Order Confirmation.
• Customer Payment Delays: If the Customer does not complete payment within the required time window, the original locked price may no longer be valid.
• No Retroactive Adjustments: Once an Order Confirmation is issued, the agreed price is final and binding for both parties.
• Protection against Market Manipulation & Extreme Volatility: In extremely rare circumstances, Prime Gold reserves the right to suspend order processing or cancel an order that was priced based on incorrect or non-updated market data.

6. Order Process, Acceptance & Cancellation

6.1 Invitation to Contract (Not an Offer)

Prime Gold's product listings, displayed prices, and catalog information constitute an invitation to the Customer to submit an offer, not a binding contractual offer by the Company. Under UAE Civil Transactions Law and international commercial contract principles, online listings are considered "invitations to treat" because:

• They are publicly accessible to an undefined audience.
• Stock availability may change at any moment.
• Prices fluctuate continuously in the bullion market.
• They cannot account for AML/KYC approvals required before transacting.

Prime Gold becomes contractually bound to the Customer only when the Company issues an official Order Confirmation, meaning the offer has been accepted, AML/KYC screening has been completed, stock availability has been confirmed, and the final price has been validated against live market rates.

6.2 Order Acceptance Conditions

An Order is not final unless:

• KYC/AML checks are completed.
• Payment is received and cleared.
• Sanctions screening is passed.
• Inventory availability is confirmed.

6.3 Cancellation Policy

Because gold prices move rapidly:

• Orders may be cancelled only within a 5-minute window unless otherwise stated.
• Market volatility surcharges may apply.
• After acceptance, Orders are final and irreversible.

7. Payment Terms

7.1 Accepted Payment Methods

Prime Gold accepts only secure and fully verifiable forms of payment that comply with UAE AML legislation, international financial-crime prevention standards, and internal risk-management protocols.

Bank Transfers (Primary Payment Method)

Bank transfers are the preferred and primary payment method for all Transactions due to their transparency and traceability. When paying by bank transfer:

• Funds must originate exclusively from an account held in the Customer's own name.
• The payment reference must include the correct Order ID to enable matching.
• Prime Gold may request a bank statement or proof of account ownership if required under AML obligations.
• The Company reserves the right to wait for full clearance of funds before confirming or releasing any goods.

Instant Payments (Where Enabled)

If instant payment options are available, they may be used only after Customer verification is completed. Transactions may still be subject to AML review before acceptance.

Card Payments (Only Where AML-Compliant)

Card payments may be accepted only if:

• The issuing bank and jurisdiction meet required AML standards.
• The Customer identity is fully verified.
• The Transaction does not conflict with sanctions or high-risk indicators.
• The payment processor authorizes the Transaction securely.

No Cash Deposits Unless Explicitly Approved

Prime Gold does not accept cash deposits into its bank accounts under any circumstance unless explicitly approved in writing prior to the Transaction.

7.2 Payment Clearance

A payment is considered received, valid, and eligible for order processing only when all the following conditions are satisfied together, without exception:

• Cleared Funds Reflected in Prime Gold's Bank Account. A Transaction is not "paid" merely because the Customer has initiated a transfer. Pending transfers do not constitute payment.
• No AML Flags, Alerts, or Risk Indicators Triggered. Even if funds are received, Prime Gold must satisfy all obligations under UAE AML/CFT law before treating a payment as valid.
• Source of Funds Validation (When Required). For certain Transactions—especially those involving large amounts, repeat purchases, or customers in high-risk categories—Prime Gold may require proof of the source of funds before treating a payment as cleared.

A payment does not constitute acceptance of an order. A payment does not obligate Prime Gold to release goods. An order is confirmed only after payment is fully cleared, compliance checks are satisfied, and an official Order Confirmation is issued.

7.3 Payment Fraud

Prime Gold reserves the right to:

• Freeze accounts.
• Reverse orders.
• Report suspicious payments to FIU or Central Bank.
• Disclose information to authorities.

7.4 Third-Party Payment Intermediaries (C2B)

Prime Gold may, at its sole discretion, authorize specific regulated third-party payment intermediaries ("Authorized Intermediaries") to collect funds from Customers, including cash, subject to the following mandatory conditions:

• Delegated Compliance: The Authorized Intermediary shall be responsible for performing all necessary identity verification, Sanctions screening, and Source-of-Funds validation at the point of collection.
• Bank-Cleared Settlement: All funds collected by the Authorized Intermediary must be remitted to Prime Gold's designated bank account via an electronic bank transfer.
• Reliance on Intermediary Validation: Upon receipt of the bank-cleared transfer, Prime Gold shall rely on the Intermediary's representation that the transaction is compliant.
• Residual Rights: Prime Gold reserves the right to pause, reverse, or report any transaction should internal monitoring or banking partners flag the remitted funds.
• Payment Finality: Ownership transfer remains governed by Clause 9, meaning ownership does not pass to the Customer until the funds are fully cleared in Prime Gold's bank account.

8. Delivery & Logistics

8.1 In-Store Collection

Customers may collect their order directly from an authorized Prime Gold branch or collection point, subject to:

• Identity Verification Required: Goods will only be released to the person whose name appears on the Order Confirmation with valid government-issued ID.
• No Third-Party Collection Without Written Authorization: Collection by a third party requires a signed authorization letter, copies of both IDs, and Prime Gold's prior approval.
• Time Window for Collection: Collection must occur within the stated timeframe (e.g., 3–7 business days), after which storage fees may apply.
• Risk Transfer: Risk passes to the Customer upon handover at the store, once the item is physically inspected and signed for.

8.2 Insured Courier Delivery

Prime Gold offers secure, insured courier delivery via approved logistics partners:

• Full Insurance Until Delivery: All shipments are insured up to the moment the Customer signs for receipt.
• Delivery to Verified Address Only: The courier will deliver only to the billing address or a verified delivery address approved by Prime Gold. No PO boxes, hotel addresses, or unverified third-party locations.
• Identity Verification on Delivery: The courier may request valid government-issued ID, order reference number, and a signature from the named Customer.
• Failed Delivery Attempts: If the courier cannot complete delivery, a second attempt may be scheduled and additional fees may apply.
• Tamper-Proof Packaging: All shipments are sealed in tamper-evident packaging. The Customer must refuse delivery if packaging appears damaged, opened, resealed, or tampered with.

8.3 Vaulted Storage (If Offered)

Prime Gold may offer professional vaulted storage for Customers wishing to keep their precious metals in secure custody, stored in LBMA-approved, DMCC-certified, or internationally audited secure facilities. Customers may request in-person collection, courier delivery, or transfer to another vault.

General Delivery Rules (All Methods)

• Orders are dispatched only after payment is cleared, AML/KYC checks are completed, and Order Confirmation is issued.
• Prime Gold reserves the right to delay delivery if compliance checks are incomplete or security risks are identified.
• Delivery timelines are estimates, not guarantees.

Delivery Risk

Prime Gold assumes risk until:

• Handover to Customer or their representative.
• Handover to the courier for insured delivery.
• Placement of items into secure storage.

9. Transfer of Ownership

9.1 Ownership Transfers Only When Both Conditions Are Completed

Ownership of any gold, bullion, or precious metal purchased from Prime Gold does not transfer legally to the Customer until both of the following events have taken place:

• Full Payment Has Cleared: Payment must be received in full, verified as genuine, free of chargebacks, compliant with AML checks, and cleared in Prime Gold's bank account.
• Delivery or Vault Allocation Is Completed: The Customer physically receives the goods, the courier successfully delivers and obtains signature, or the items are formally allocated to the Customer's vault account.

9.2 No Ownership Transfer if Payment Fails

Even if the Customer has already received the goods physically, ownership does NOT transfer in the following situations:

• Payment reversal (bank recall, chargeback, unauthorized transaction).
• Partial payment or delayed/failed payment.
• Suspected fraudulent activity.
• Insufficient documentation for AML/KYC compliance.
• Payment is frozen by a bank or regulator.
• Funds originate from a high-risk or prohibited source.
• Sanctions screening flags the Customer.

10. Authenticity & Quality

10.1 Guaranteed Standards

Prime Gold guarantees that all gold, bullion, and precious metal products sold through the Platform meet the highest international quality and authenticity benchmarks:

• LBMA Good Delivery Compliance: Products are sourced exclusively from refiners and mints that comply with LBMA Good Delivery Rules or equivalent standards.
• Accurate Purity: Each item sold as "investment-grade gold" meets or exceeds the purity threshold of 99.5% (995/1000).
• Accurate Weight: Each bar, coin, or bullion item is weighed and verified according to international metrological standards.
• Traceable Supply Chain Documentation: Every product is accompanied by traceable sourcing information including refinery certificates, country-of-origin declarations, serial number records, and chain-of-custody documentation.

11. Storage Services (If Applicable)

11.1 Segregated or Pooled Storage

• Segregated Storage (Allocated): The exact physical bars or coins purchased are individually identified, assigned exclusively to the Customer, stored separately, and recorded as distinct items in the vault ledger.
• Pooled Storage (Unallocated): The Customer holds a fractional entitlement to a collective pool of bullion of equivalent purity and weight. Upon withdrawal, the Customer receives equivalent bullion, not the exact piece originally purchased.

11.2 Storage Risk Management & Safeguards

• Physical Security: Advanced access-control systems, biometric security, 24/7 monitoring, intrusion detection, and secure transportation protocols.
• Insurance Coverage: Comprehensive policies covering theft, burglary, fire, natural disasters, and physical damage. Insurance covers physical loss or damage, not price fluctuations.
• Annual Independent Audits: Third-party audits including verification of physical stock, reconciliation with storage records, and validation of serial numbers, weights, and purity.
• Chain-of-Custody Records: Complete, immutable custody records for every movement of every item.

12. Buyback Policy

Prime Gold may, at its discretion, offer Customers the option to sell back gold items previously purchased through the platform or presented for evaluation. The buyback service is not automatic, not a contractual obligation, and is always subject to strict compliance, authenticity verification, and market conditions.

12.1 Conditions for Buyback Eligibility

• Market Price at the Time of Evaluation: Any buyback is based on the live international spot price of gold at the time Prime Gold conducts its evaluation. Prime Gold does not guarantee a minimum resale value.
• Product Condition: Prime Gold evaluates the physical state including purity, weight accuracy, integrity of original packaging, serial numbers, and surface condition.
• AML & KYC Verification: The Customer may be required to provide valid identification, proof of purchase, and documentation explaining the source of the bullion.
• Inspection Outcome: All items undergo in-house or accredited third-party testing including visual inspection, weighing, XRF purity analysis, serial number validation, and verification against known counterfeit registries.

12.2 Right to Decline Buyback

Prime Gold retains the unrestricted right to decline any buyback request. Grounds for refusal include:

• Counterfeit or suspected counterfeit items.
• Damaged, altered, or non-standard items.
• Items failing AML or sanctions screening.
• Inability to authenticate origin or ownership.
• Operational or market constraints.

12.3 No Obligation to Purchase

The buyback program is a voluntary service. Nothing in these Terms obligates Prime Gold to purchase bullion from Customers, offer fixed prices, or buy every product presented.

13. Limitation of Liability

13.1 Exclusions of Liability

Prime Gold shall not be liable—under contract, tort, negligence, statutory duty, or otherwise—for any losses arising from circumstances beyond its control or not directly caused by its proven misconduct. The following categories are expressly excluded:

• Indirect, Consequential, or Special Damages: Lost profits, lost business opportunities, loss of resale value, or loss of goodwill.
• Market Price Movement or Volatility: Losses caused by price increases or decreases after purchase, or Customer decisions to buy or sell at specific times.
• Delays Caused by External Parties: Bank processing times, AML checks by banks, customs inspections, courier services, or third-party logistics providers.
• Cyberattacks or Systems Failures: Hacking attempts, DDoS attacks, server outages, or data breaches caused by third-party service providers.
• Force Majeure Events: War, sanctions, natural disasters, government restrictions, pandemics, or other events beyond reasonable control.

13.2 Maximum Liability Cap

Prime Gold's total liability for any claim is strictly limited to the invoice value of the specific transaction giving rise to the claim. Prime Gold cannot be held liable for speculative, future, or cumulative losses across multiple transactions.

13.3 No Liability for Non-Compliance with Customer Obligations

Prime Gold is not liable for losses resulting from the Customer's failure to provide accurate information, comply with AML/KYC requirements, complete payments, respond to verification requests, or properly use the platform.

13.4 Customer Acknowledgement of Risk

By accepting these Terms, the Customer acknowledges that:

• Investing in gold involves financial risk.
• Market movements are outside Prime Gold's control.
• External agencies (banks, customs, regulators) may impose delays or requirements.
• Prime Gold's liability is deliberately limited to ensure compliance and reasonable commercial balance.

14. Intellectual Property

14.1 Ownership of Intellectual Property

All intellectual property used or displayed on the Platform—including trademarks, trade dress, copyrighted materials, product images, designs, layouts, and technical content—belongs exclusively to Prime Gold or its licensors.

14.2 Restrictions on Use

Customers and third parties are strictly prohibited from:

• Copying, downloading, or saving product images for commercial use.
• Reproducing or distributing Platform content on other websites.
• Modifying, editing, or altering photos, trademarks, or descriptions.
• Using Prime Gold's brand to sell competitor products.
• Implying partnership or endorsement without approval.
• Using Prime Gold's trademarks in ads, SEO keywords, social media handles, or domain names.

14.3 Limited License for Personal Use

Prime Gold grants Customers a non-exclusive, revocable, strictly personal license to access the Platform and view its content solely for purchasing products. This license does not allow re-publication, mass downloading, commercial adaptation, reverse engineering, or framing/embedding Platform content on other sites.

14.4 Enforcement Rights

Prime Gold reserves the right to:

• Pursue civil action for trademark or copyright infringement.
• Report violations to digital platforms for takedown.
• Seek damages, injunctions, and legal remedies.
• Freeze access or accounts involved in IP misuse.

15. Data Protection & Privacy

15.1 Compliance

Prime Gold processes personal data in accordance with the following legal frameworks:

• UAE Federal Decree-Law No. 45 of 2021 (PDPL): Lawful and transparent data processing, data minimization, secure handling, clear purpose limitation, controlled access, and data subject rights.
• GDPR Principles (where applicable): For Customers located in the EU, Prime Gold applies core GDPR principles including lawfulness, fairness, transparency, purpose limitation, data accuracy, storage limitation, and integrity and confidentiality.
• UAE Consumer Protection & E-Commerce Regulations: Clear disclosure of data use, protection of payment data via PCI-DSS compliant gateways, and non-sharing of Customer information without legal basis.
• AML/CFT Regulations: Retention of certain data for a minimum of 5 years, including KYC information, copies of identification documents, transaction history, and sanctions screening records.

15.2 Data Use

Prime Gold collects and processes personal data only for legitimate, clearly defined purposes:

• KYC/AML Compliance: Identity verification, risk assessment, prevention of money laundering, and sanctions compliance.
• Transaction Processing & Order Fulfillment: Confirming purchases, managing payments, coordinating delivery or storage services.
• Security Monitoring: Fraud detection, suspicious behavior analysis, account protection, and cyber-intrusion prevention.
• Sanctions & Compliance Screening: Cross-checking against UN, OFAC, EU, UK, and UAE sanctions and watch lists.

15.3 Data Sharing

Prime Gold does not sell, trade, or commercially exploit Customer data. Data may be shared when legally required or operationally necessary with:

• Regulatory Authorities: UAE Financial Intelligence Unit, law enforcement, and government authorities.
• Banking & Financial Institutions: For payment processing, clearing funds, and verifying source of funds.
• Sanctions & Screening Authorities: Global sanctions screening databases and identity verification systems.
• Third-Party Service Providers: KYC/identity verification providers, storage partners, insurance providers, courier companies, payment gateways, and cybersecurity platforms—all contractually required to maintain confidentiality.

15.4 Data Retention

Prime Gold retains data only for the legally required minimum period (5 years for AML/KYC) or the duration needed to process transactions and safeguard rights. After retention requirements expire, data is deleted or anonymized.

15.5 Data Security

Prime Gold employs robust security measures including encryption of data in transit and at rest, secure cloud infrastructure, access controls and role-based permissions, continuous cybersecurity monitoring, intrusion detection systems, and disaster recovery protocols.

15.6 Customer Rights

Subject to AML and legal limitations, Customers have the right to:

• Request access to their personal data.
• Request corrections to inaccurate data.
• Request deletion (when no longer legally required).
• Request restriction of processing (in certain conditions).
• Request information on how their data is used.
• Withdraw consent for non-essential processing.

15.7 International Transfers

If data is transferred outside the UAE, transfers comply with PDPL's adequacy requirements, data is sent only to jurisdictions with equivalent protection, contractual safeguards are implemented, and transfers are strictly limited to operational or compliance needs.

16. Sanctions & Legal Restrictions

Prime Gold operates under a strict zero-tolerance policy toward any activity involving sanctioned persons, prohibited jurisdictions, or high-risk financial behavior.

16.1 Sanctioned Individuals or Entities

Prime Gold is legally prohibited from conducting business with any person or entity listed on international sanctions registers, including:

• United Nations Security Council (UNSC) Sanctions List.
• U.S. OFAC – SDN List.
• European Union (EU) Consolidated Sanctions List.
• UK HM Treasury Sanctions List.
• UAE National Terrorist List.

Every customer is screened during account creation and before each transaction. Beneficial owners and related parties are also screened. Prime Gold may freeze funds or report findings to UAE authorities (FIU) when required.

16.2 High-Risk Jurisdictions

Prime Gold does not process transactions originating from, routed through, or connected to jurisdictions identified as FATF High-Risk (Black List), FATF Enhanced Monitoring (Grey List), OFAC Embargoed or Sanctioned Countries, or jurisdictions with strategic AML/CFT deficiencies.

16.3 Politically Exposed Persons (PEPs)

PEPs are not automatically rejected, but Enhanced Due Diligence (EDD) is mandatory, including verifying wealth source, verifying fund source, ongoing monitoring, and senior-management approval before account activation.

16.4 Illicit Gold Trade and Conflict-Affected Regions

Prime Gold strictly avoids any transaction involving gold sourced from conflict zones, areas associated with smuggling or illegal artisanal mining, unregulated supply chains, or entities violating OECD and LBMA responsible sourcing standards.

16.5 Right to Refuse or Terminate Transactions

Prime Gold reserves the right—without prior notice—to decline onboarding, freeze accounts, block or refuse transactions, cancel pending orders, retain documentation for regulatory purposes, and report suspicious activities to regulatory authorities.

16.6 Customer Obligations under Sanctions Laws

Customers agree and confirm that:

• They are not sanctioned or acting on behalf of a sanctioned party.
• Their funds do not originate from prohibited jurisdictions or activities.
• They will not use the Platform in violation of any sanctions regime.
• They will immediately inform Prime Gold if their status changes.

16.7 Impact of Sanctions on Orders or Deliveries

If sanctions apply to a customer, transaction, payment method, an associated third party, or a delivery destination, Prime Gold may freeze or decline the transaction, withhold delivery, notify authorities, cancel the order without liability, or retain funds until legally cleared.

17. Cybersecurity & Platform Use

17.1 Cybersecurity Measures

Prime Gold implements a multi-layered security architecture including:

• Strong Encryption: All sensitive data is transmitted and stored using industry-standard encryption protocols (TLS/SSL).
• Multi-Factor Authentication (MFA): Additional authentication steps during login, payment initiation, account modification, or high-risk activities.
• Intrusion Detection & Monitoring Systems: Automated systems monitoring Platform traffic for unusual or suspicious behavior.
• Anti-Fraud & Behavioral Analytics: Algorithms monitor patterns that may indicate fraudulent activity or account compromise.
• Regular Penetration Testing: Periodic internal and external penetration testing, vulnerability scanning, and code reviews.
• Secure Payment Gateways: All digital payments are processed through PCI-DSS–compliant payment channels when applicable.

17.2 Customer Responsibilities & Prohibited Conduct

Customers agree not to engage in any activity that may compromise system security. Prohibited conduct includes:

• Unauthorized Access: Attempting to bypass or manipulate login processes or administrative features.
• Interference with Platform Functionality: Introducing malware, attempting denial-of-service attacks, or exploiting vulnerabilities.
• Automated Access Without Consent: Using bots, scrapers, or crawlers without prior written authorization.
• Misuse of Accounts: Sharing login credentials or allowing third parties to use a Customer account.
• Data Harvesting or Reverse Engineering: Attempting to copy, extract, replicate, or reverse engineer any part of the Platform.

Any breach may result in immediate suspension or termination of account access, cancellation of pending Transactions, reporting to competent UAE authorities, and legal action where applicable.

17.3 Platform Availability & Security Limitations

Prime Gold does not guarantee uninterrupted, error-free, or vulnerability-free operation of the Platform. Service interruptions may occur due to maintenance, upgrades, regulatory requirements, or events beyond Prime Gold's control.

17.4 Reporting Security Concerns

Customers are encouraged to report any suspected vulnerabilities, unusual activity, or unauthorized access attempts immediately.

18. Force Majeure

Prime Gold shall not be held liable for any delay, disruption, or failure to perform its obligations under these Terms where such failure is caused by circumstances beyond its reasonable control. Force Majeure Events include:

• Acts of war or armed conflict.
• Terrorism, sabotage, or malicious acts.
• International or national sanctions.
• Market suspension or trading halts.
• Cybersecurity incidents.
• Natural disasters & environmental events.
• Governmental action or regulatory restrictions.
• Supply chain interruptions.

18.1 Consequences of a Force Majeure Event

• Prime Gold's contractual obligations are suspended for the duration of the event.
• Delivery timelines, processing of Transactions, or issuance of buyback payments may be delayed.
• Prime Gold may cancel or postpone affected Transactions without liability.
• Customers acknowledge that precious-metal markets may experience extraordinary volatility during such periods.

18.2 Duty to Mitigate

Prime Gold will take commercially reasonable steps to minimize the impact of the Force Majeure Event, resume operations as soon as feasible, and notify Customers when delays or disruptions materially affect their Transactions.

19. Dispute Resolution

19.1 Governing Law

All matters arising out of or relating to these Terms shall be governed exclusively by the laws of the United Arab Emirates, including:

• UAE Civil Transactions Law.
• UAE Commercial Transactions Law.
• UAE Federal Decree-Law No. 20 of 2018 (AML/CFT).
• UAE Consumer Protection Law No. 15 of 2020.
• UAE Federal Decree-Law No. 45 of 2021 (PDPL).
• UAE electronic transactions and e-commerce regulations.
• Mandatory rules of public order applicable within the UAE.

19.2 Jurisdiction

The courts of the United Arab Emirates shall have exclusive jurisdiction over any dispute arising between Prime Gold and the Customer, including disputes concerning transactions, pricing, order execution, delivery, storage, buyback operations, platform usage, cybersecurity, data processing, compliance matters, and enforcement actions.

19.3 Arbitration

Prime Gold may, at its sole and absolute discretion, elect to resolve any dispute through arbitration instead of through the UAE courts. Arbitration may be conducted by:

• Dubai International Arbitration Centre (DIAC).
• ADGM Arbitration Centre.
• DIFC-LCIA Arbitration Centre (or its successor institution).

The seat of arbitration shall be the United Arab Emirates. The arbitration shall be conducted in English unless Prime Gold designates otherwise. The arbitral award shall be final, conclusive, and binding on both parties.

20. Amendments

Prime Gold may revise, amend, or update these Terms from time to time to ensure ongoing legal compliance, operational efficiency, and alignment with industry best practices.

20.1 Why Prime Gold May Update These Terms

• New Laws or Regulations: Updates required when the UAE introduces new AML, consumer protection, or data protection laws, or when international standards change.
• AML & Sanctions Requirements: Continuous compliance with UAE AML/CFT legislation, FATF recommendations, and international sanctions lists.
• Market Conditions: Updates for pricing mechanisms, delivery rules, buyback policies, or storage practices.
• Operational or Platform-Related Changes: New payment methods, updated security features, new storage or delivery services, platform upgrades, or new products.

20.2 Customer Notification of Material Changes

When changes are considered material, Customers will be informed through email notification, in-Platform announcement, updated Terms displayed upon login or checkout, or mandatory "click-to-accept" for major changes.

For minor administrative changes (grammar, formatting, clarification), Prime Gold may update the Terms without direct notification.

20.3 Effective Date of Amendments

Unless otherwise stated, updates take effect immediately upon publication on the Platform. Continued use of the Platform constitutes acceptance of the updated Terms. If an update materially affects a Customer's legal rights, Prime Gold may require the Customer to expressly accept the revised Terms before proceeding with further Transactions.

Contact

For legal inquiries, contact:
legal@primegold.ae